The codepunk web site is still in its infancy, relatively speaking. Despite this, our page views are actually pretty solid for a web site that is primarily programming driven. Although the web site itself focuses mostly on programming and technology, Bill and I do try to branch out into the digital lifestyle arena because it is such an important part of who we are. Our podcast is slowly gaining steam, and even as we correct various audio issues, and improve quality, we've been solidifying our "on-air" rapport and voices. The end result is an ever-improving podcast for our readership (and listenership).
We don't have a codepunk Twitter account, or any social media account for the web site. We just have the web site. The reason for this is that codepunk is a part of a personal narrative. It isn't just about a name, a brand, or a web site, it's about how technology, programming, and digital lifestyle are interwoven into our personal stories.
This weekend I wanted to give Twitters Ads a try to see what sort of volume/interest there would be in a particular tweet. I ran a "promoted tweet" of our latest podcast episode for only $10.00. Here's the breakdown:
As of this moment, out of those 12 followers, I've retained 5, which means that probably 33% of those followers (or more) are spam followers, marketers, or just people trying to get follow backs.
The cost per link click was $1.67, which if the goal was to simply send people to the web site, that falls in line with most cost-per-click advertising platforms. If we consider the 5 retained followers to be quality followers, that comes in at $2.00 per quality follower.
Obviously, this is limited data from a small campaign, so no real conclusions can be drawn from it, but the ratio of impressions to clicks to link clicks is still quality information to base future campaign spending on, and follower retention is another statistic to factor in. There is a definite bump that you experience in followers and likes, but as with any public, social forum, the quality of those engagements must be scrutinized.